As part of the launch campaign for the new Lexus, rewind in collaboration with Neil Gallagher have created the worlds first VR Car Configurator and Simulator. Working alongside a the team at Rewind we provided expertise in look development an asset creation, we were responsible for building the lobby area, asset modelling and for the customisation sequence.
The VR experience was created to Visualise and Amaze using the latest Oculus Rift immersing the user within a virtual world where they can fully configure an NX to their own specification and then take it on a test drive through an alternate dimension, mirroring that of the cross media launch campaign.
